Leadership Team
Hayden Wallace
Managing Director
Hayden Wallace is the founder of Safe Direction and is a respected figure in the road safety barrier industry with over 30 years of experience in leading multi-site product manufacturing and distribution facilities serving the national road safety barrier market.
Matt Hackett
Purchasing & Operations Manager
Matt Hackett has more than 20 years steel industry experience and is dedicated to building strong supplier relationships to deliver economical and quality solutions for our customers.
Peter Watson
National Sales Manager
Peter Watson has more than 25 years experience in the sale, distribution and installation of safety barrier systems. Peter’s product knowledge and commitment to customer service is aligned with Safe Direction’s vision of becoming the leader in safety barrier technology aimed at improving motorists safety.
James Foden
Victoria & Tasmania Sales Manager
James has worked within the safety barrier industry for over 10 years and is experienced in providing technical assistance with a strong focus on customer service. James holds a degree in Mechanical Engineering and Business and has completed a Diploma of Management.
Mitchell Seal
NSW Sales Manager
Mitchell Seal has worked in the road safety industry for more than 10 years and is focused on delivering a high level of customer service.
David Blair
Queensland Sales Manager
David’s commitment to customer service has resulted in rapid promotion to Qld Sales Manager. David understands the importance of meeting customer deadlines and fast order fulfilment.
Matthew Hindman
WA Sales Manager
Matt has worked in the road safety industry for more than 15 years and has extensive experience in the installation of safety barrier systems.
Alex Frame
Project Manager
Alex Frame is an experienced project manager responsible for Safe Direction’s supply and installation of car park and warehouse barrier projects. Alex has worked in the safety barrier industry for more than 10 years.
Wes Refahi
Product Manager
Wes has worked in the road safety industry for more than 10 years and has extensive experience in the sale, specification and development of safety barrier systems.
Louie Esmaili
Sales Manager
Louie has worked in the road safety industry for more than 10 years and has extensive experience in the sales of safety barrier systems.
Terry Colquhoun
Business Development Manager
Terry Colquhoun has worked in the safety barrier industry for over 25 years and is widely respected as one of Australia’s foremost knowledgeable experts on road safety barrier products.
Ryan Sillett
Logistics Manager
Ryan is responsible for all aspects of logistics including material planning, inbound raw material movements, warehousing, customer order fulfillment and despatch. Ryan has worked within the industry for over 15 years and has an intimate knowledge of the products sold by Safe Direction.
Leanne White
Office Administrator
Leanne has extensive administrative experience working within the manufacturing industry. Leanne is responsible for all administrative accounts requirements for Safe Direction and is the principal contact person for all debt management and collection.
