Australia's leading manufacturer of Guardrail and Safety Barrier Systems.

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Safe Direction design, manufacture, supply and install innovative guardrail systems and safety barriers for roads, car parks, warehouses and pedestrians. Founded in Sydney in 2012 we are an Australian-owned manufacturer with a strong focus on research and a relentless pursuit of new product development – all Safe Direction products are crash tested to ensure compliance with local and international standards.

Our Ramshield guardrail barrier and range of RhinoStop car park barriers are widely recognised as industry leaders in their markets. With in-house roll-forming manufacturing and engineering design expertise, Safe Direction are well-positioned to respond to the needs of the Australian constructor.

Safe Direction became the first Australian company to offer an approved end to end fully MASH compliant steel beam guardrail system. The system comprises of our RamShield guardrail barrier terminated at each end of an installation with MSKT guardrail end terminals.

We continue to expand our range of innovative products, recently launching CLAW – a people-friendly mobile hostile vehicle barrier – as well as becoming the exclusive Australian distributor of the only MASH compliant modular bridge barrier system available in the country.

In July 2019, Safe Direction opened a second facility near Melbourne, with the intention of growing our presence in the Victorian market and providing customers with superior service delivery.