Safe Direction® design, manufacture, supply and install innovative guardrails and safety barriers for roads, car parks, warehouses and pedestrians. Founded in Sydney in 2012 we are an Australian-owned manufacturer with a strong focus on research and a relentless pursuit of new product development – all Safe Direction® products are crash tested to ensure compliance with local and international standards.
Australia's leading manufacturer of Guardrails & Road Safety Barriers
Our RAMSHIELD® guardrail barrier and range of RHINO-STOP® car park barriers are widely recognised as industry leaders in their markets. With in-house roll-forming manufacturing and engineering design expertise, Safe Direction® are well-positioned to respond to the needs of the Australian constructor.
Safe Direction® became the first Australian company to offer an approved end to end fully MASH compliant steel beam guardrail. The system comprises of our RAMSHIELD® guardrail barrier terminated at each end of an installation with MSKT guardrail end terminals.
We continue to expand our range of innovative products, recently launching RamShield® High Containment (HC) – as well as becoming the exclusive Australian distributor of the only MASH compliant modular bridge barrier available in the country.
In July 2019, Safe Direction® opened a second facility near Melbourne, with the intention of growing our presence in the Victorian market and providing customers with superior service delivery.
Extremely professional and knowledgeable sales team that go above and beyond to help. Excellent customer service. I highly recommend Safe Direction.
It was an absolute pleasure dealing with Safe Direction. Very professional sales team and excellent customer service. Highly recommended
Professional, knowledgeable and friendly sales team. Excellent customer service. Highly recommended!
A M B
Safe Direction are a highly professional Australian manufacturing business with excellent customer service, quality products and the knowledge and experience of the roads and crash barrier industry. I highly recommended them.
A very professional team with excellent product knowledge, and exceptional customer service. Highly recommended!
Our Company undertakes the repair of existing and installation of new guardrail and pedestrian fencing in the Sydney region.
We use Safe Direction for the supply of the hardware.
They are the very best in my view, timely, well organised, conscientious, very easy to deal with and the prices are reasonable.
Orders are ready to pick up in a short time which helps our business because we receive jobs at short notice and need hardware at short notice. Thanks for your help over the years Safe Direction we really appreciate your efforts.
John Hunt - Hunt Civil
Highly professional; excellent customer service; experienced and knowledgeable staff; and quality products.
Fantastic Australian company. Lots of great ideas with the service to back it up.
Great Team, Service and Products
A local company with a great range of products supported by great customer service.
Great products and service. Highly recommended.
Luke Ferry - Ferry Fencing Group
Friendly staff, great service.