Our Company

Safe Direction is the recognised industry leader in the development, manufacture and supply of crash barrier systems for roadways, bridges, car parks, warehouses and industrial facilities. The journey began in 2012 with intrinsic values directed at improving the safety of our roadways and car parks by safely containing errant vehicles and reducing the risk to vehicle occupants.

In 2023, Safe Direction was acquired by Jaybro, a leading supplier of civil consumables and safety products to the infrastructure sector across Australia and New Zealand. This new venture has seen the establishment of Jaybro Roads offering permanent safety barriers, workzone barrier solutions, flexible road edge guide posts and sign posts.

Safe Direction is committed to growing its customers businesses by continuously investing in the development of best-in-class crash barrier products with superior technical support and shorter customer wait times.