Background
From humble beginnings in 2012, Safe Direction has grown to become Australia’s pre-eminent developer of crash barrier systems designed for highways, bridges, carparks and industrial applications. Safe Direction’s international and locally recognised brands include RamShield®, CrocGuard®, RhinoStop®, HammerBeam® and BikerShield™. In 2023 Safe Direction became part of the Jaybro Group strengthening its product range and distribution capabilities throughout Australia.
Manufacturing
Safe Direction operates a quality management system, independently certified to the requirements of ISO 9001:2015. A multi-stepped procedure is used by Safe Direction to verify the compliance of guardrail posts and beams to AS/NZS 1594.
Mill certificates and independent third-party laboratory test results are verified against Australian Standard guidelines recording the steel heat numbers, mechanical results and chemical composition. Safe Direction product is then stamped during manufacture with a 4-digit number providing industry-leading traceability to the steel heat number.
Local Distribution
Safe Direction headquarters are located in Smeaton Grange NSW with distribution facilities located in Brisbane, Melbourne, Adelaide and Perth. This is an important consideration for local installation contractors and project teams, reducing the potential for shipping delays and providing lead-time reliability.
Product Development
Safe Direction is an innovator of crash barrier systems designed to contain and redirect errant vehicles away from roadside hazards. Road safety barriers are crash tested and evaluated according to the specifications of the AASHTO Manual for Assessing Safety Hardware (MASH). The MASH specification is an update to and supersedes NCHRP Report 350 for the purposes of evaluating new safety hardware devices.
MASH is also the basis of testing procedures for road safety systems as stated in AS/NZS 3845.1: 2015 Road Safety Barrier System and Devices.
The introduction of MASH follows changes to the vehicle fleet, researching of real-life impact conditions and updated criteria for evaluating barrier performance.
Our in-house team of safety barrier experts engage regularly with industry to ensure new products are designed for Australian road conditions and meet the demands of the Australian contractor.
The Safe Direction Advantage
Safe Direction is the recognised industry knowledge leader in barrier systems and seen as a company of high ethical integrity with intrinsic values directed at improving road and parking safety.
Safe Direction is continuously investing in the development of a responsive sales and distribution model supplying and developing best in class quality products with shorter order fulfillment times, shorter customer wait times and superior technical support.
